Convention and Exhibition industry as a new industry in China in recent years has made rapid development, annual growth rate of 20% .2004 China Exhibition Industry Development Plan is expected to be completed. The development of China's exhibition industry has aroused wide concern in the society. The exhibition service capacity will be put on the agenda. The GDP of the whole exhibition industry chain will exceed RMB 10 billion. The market prospect of China exhibition is very optimistic.
China's economy has experienced a SARS, floods and other disasters, still maintained a growth rate of about 7%, GDP has exceeded 1 trillion US dollars. After joining the World Trade Organization, China's position as the sixth largest trading nation did not change, quickly thrown down France and Britain, approaching Japan. In terms of attracting foreign investment, China ranks first among the developing countries. As a bridge and stage of national trade economy, convention and exhibition economy plays an irreplaceable role in the development of national economy. In 2003, the output value of China's exhibition industry rose to 8 billion yuan, nearly doubling the proportion of the national economy in 2001 , 2004 will continue to show an upward trend. · 2010-2015 China's exhibition industry investment analysis and outlook forecast report More Related Research Report >>
In addition, according to incomplete statistics of China Association of Pavilions, the total number of trade fairs held in China in 2003 (excluding Hong Kong, Macao and Taiwan) has reached more than 2,600, the number of trade fairs in China Economic development has played a great role in promoting.
China's exhibition industry is mainly concentrated in some economically developed areas, Shanghai, Guangdong, Beijing and so on. With the economic globalization, the sustained growth of China's economy and the increasing number of new pavilions, China's exhibition economy market has been moving eastward.
August 12, 2003 held in the Yangtze River Delta Conference and Exhibition Economic Development Forum, in the Shanghai-Nanjing Conference and Exhibition Ecological Group strategic group in the Yangtze River Delta region 15 cities formed a regional alliance, has become a leader in China's exhibition industry. China currently has 158 exhibition halls, with a total exhibition area of 5.5 million square meters. It is reported that the expansion of Chengdu International Convention and Exhibition Center soon, Kunming, the new museum in preparation, Suzhou International Expo Center held groundbreaking ceremony held by the end of September, many other places in the exhibition hall is also under construction. Visible in 2004 China Pavilion construction once again entered a new peak period. 2004 exhibition resource market will accelerate the pace of flow. For example, a total of 292 conferences and exhibitions were held in Beijing in 2002. The number of participants and the share of income have been reduced. The organizers have chosen to hold exhibitions outside Beijing. The number of exhibitions and income growth in Beijing are both high In Beijing, in 2004 this exhibition resources to the Beijing market transfer of the trend will continue to develop.
As China's opening to the outside world continues to expand, the economic system and the restructuring and restructuring of state-owned enterprises continue to deepen, as the main market of the exhibition hall, exhibition company system has been diversified, private exhibition company rapid development momentum. In addition to trade promotion agencies and various associations and other organizations, already owned state-owned, joint-stock, private and Sino-foreign joint ventures, such as the nature of a large number of different professional exhibition companies, the basic form of state-owned, Sino-foreign joint ventures, private market as the main body. Guangzhou has the right to operate the exhibition more than 500 enterprises, the registered exhibition company has about 200, of which more than 90% of private enterprises. In the Guangzhou brand exhibition, in addition to "Canton Fair" and a few exhibitions held by the state-owned enterprises, "Advertising Exhibition", the auto show are run by private companies. In addition, due to the continuous competition in the exhibition market, the exhibition industry's overall market profit has decreased from 20% in 2001 to about 10% today. Therefore, the construction of the exhibition hall of the input can not be a bee, and to pay close attention to market dynamics, to avoid blindness, repeatability.
After half a century of cultivation, China's exhibition industry is specialization, internationalization and brand development, already has a number of well-known international brand exhibition. Into the international market is the development trend of China's exhibition industry, because we have more products to go abroad, let the world understand China. China's exhibition industry to enter the international market at the same time, the foreign exhibition industry has also entered the Chinese market, to participate in the exhibition industry competition. Foreign exhibition companies make full use of the global business network, the number of international brand-name exhibition projects transplanted to China, such as the German Hannover exhibition company to the international information and communication technology field CeIT exhibition held in Shanghai. Through the operation of multinational projects to meet the international market demand for trade and to seize the world exhibition market share purposes. Sino-foreign joint exhibition to promote China's exhibition industry to the international and professional development, such as the 2003 Shanghai Auto Show can be described as Sino-German cooperation in the international exhibition of high-level masterpiece.
China's exhibition industry as a late start, the foundation is weak, it is inevitable shortcomings. Organizing the exhibition must pay attention to targeted, timely, regional.
If companies only focus on participating in national or international brands of large-scale exhibition, do not attach importance to regional exhibitions, this idea is wrong. Regional exhibitions can also show the company's image, the product into the national and international markets to lay the foundation. Difficult to imagine a place in the unpopular products, how to open its sales in the periphery?
Regional exhibition is also conducive to the development of resources and product sales. 2002 Xuzhou, Jiangsu successfully held the Huang-Huai-Hai region trade fairs, home and abroad to sign a lot of cooperation in development projects. There are many such regional exhibitions in China. This exhibition costs lower, regional publicity effect is obvious, you know, show products at the show, after all, and selling things in the street is not the same, as long as carefully planned, Qunying meta-exhibition, no matter where to build communication platform , Can play a good effect.
With the rapid development of the exhibition industry, more and more professionals need to regulate the rational operation and management. This talent is very scarce, should focus on training. In addition, the relevant regulations and systems of the exhibition industry, our country is not perfect, there is no certain constraints and norms of the system, the lack of unified management. However, this has attracted the attention of relevant departments, the relevant laws and regulations, policies will soon be introduced to promote the healthy development of China's exhibition industry.