Since 2007, the international financial market turbulence, the world economic growth has slowed down significantly, the international economic environment, the factors of instability increased significantly. Convention and Exhibition industry is a barometer of economic development, the international financial crisis has a significant impact on China's exhibition industry.
First, the international financial crisis on the impact of China's exhibition industry
1. Reduction in the number of exhibitions
According to statistics, in 2008 China International Trade Promotion Council approved the group exhibition units held overseas trade and economic exhibition has more than 1,800, but the end of 2008, the actual exhibition held only one thousand, the implementation rate of about 55 percent, Compared with 2007, the implementation rate fell by five percentage points. In the domestic exhibition, the exhibition unit also felt the pressure, the exhibition area and exhibitors are reducing, attracting investment difficulties prominent. Exhibitors in order to save costs, choose to participate in the exhibition, leading to a significant decline in the number of exhibitions. This trend will continue in 2009. · 2010-2015 China's exhibition industry investment analysis and outlook forecast report More Related Research Report >>
Canton Fair once again a "double decline", many exhibitions will focus on the breeze, indicating that the exhibition resources to reduce the exhibition is becoming the primary obstacle to the smooth. Chenghai (International) Toy Fair, one of the three major professional toy exhibitions in China, is the biggest change this year. The booths of machinery and equipment such as injection molding machines and mixers have been reduced significantly. This is in line with the reduction of toy enterprises and the expansion of toys. Age directly related. Some of the industry downturn in the status quo, leading to postponement or cancellation of the exhibition. Such as the original scheduled in September held in Shenzhen, South China Printing and Packaging Technology Exhibition held; Dongguan Housing Fair several times after the extension, and ultimately nothing. In August this year, the number of exhibitions in Dongguan three major exhibition center plummeted, only held less than five exhibitions. More than 10 million square meters of venues in January most of the time in a vacant state, the utilization rate of the venue hit a record low. Known as the "wind vane," said the Fair has sent an embarrassing signal: buyers and orders are showing a downward trend, China's export products may fall into a trough, showing sales of "winter" state. "Southern Metropolis Daily" to "financial storm blew away overseas customers, Foshan Ceramics Fair business bleak" as the title, disclosure of this year's "Foshan Tao Bohui", China Ceramic City Convention and Exhibition Center, about a quarter of the first floor booths are not sold , In the past to support a number of large enterprises Nanzhuang this year also disappeared, which inevitably lead to renewed concern about the prospects of the exhibition.
2. Mice business efficiency decline
Exhibitors and purchasers in these industries have tightened their budgets, including exhibiting and purchasing budgets, and the organizers of the exhibitions have tried their best to reduce their budgets in the event of buyers' invitation and on-site service. And expenses, part of the exhibition booth fee threshold reduced, group exhibition business operating income was significantly reduced, the economic benefits will decline.
3. Exhibition venues idle resources
With the total number of exhibition halls remaining relatively low, there are still under construction and expansion of pavilions. As the number of pavilions continues to increase and the number of exhibitions decreases, the overall vacancy rate of the exhibition halls is increasing .
4. Internationalization of the exhibition reduced
Financial crisis led to Europe, the United States, Japan and a large number of business failures, overseas enterprises to China to participate in the opportunity to participate and significantly reduced the number of exhibitions to reduce the degree of internationalization is a foregone conclusion.
Second, the international financial crisis for the development of China's exhibition industry opportunities
1. is conducive to China's exhibition industry structure optimization and brand internationalization
As the competition in the exhibition industry intensifies, the number of exhibitors will decline, some small exhibitions may not be held properly, be eliminated, and the strength of the MICE business exhibition opportunities, the exhibition industry is re-shuffling. To the exhibition industry is well-known in Germany, the exhibition project only a few hundred a year, while China's exhibition project as many as 4,000 a year or so, just one of Beijing's exhibition as many as 100 kinds of exhibition resources scattered influence brand exhibition Nurture. In the past, the majority of Chinese exhibitors were enterprises with certain scale and strength. Considering the impact of the global economic environment and cost factors, the enthusiasm of enterprises going abroad to participate in the exhibition will be significantly reduced, but the enterprises will not stay in place. , And will actively seek new ways of development. Part of the exhibitors abroad will focus on the domestic exhibition market, continue to show visitors through the exhibition, to consolidate customers. This is for large-scale domestic exhibition, is conducive to further stronger. At the same time, China's exhibition market may be the same theme show "big fish to eat fish" phenomenon. Part of the small exhibition with the subject matter will be difficult to stop due to investment difficulties, which from another point of view, it is conducive to gather brand exhibition industry, customer resources, is conducive to brand exhibition during and after the financial crisis to survive. The above situation will contribute to the structural optimization and brand development of the exhibition industry in China.
2. is conducive to the government to improve the exhibition industry's industrial policy.
In the face of the international financial crisis, many well-known entrepreneurs and experts from the exhibition industry actively reflected relevant issues to the relevant state departments, and urged the government departments to introduce tax policies and market management policies to support the development of the exhibition industry as soon as possible. And other relevant departments attach great importance. As the impact of the financial crisis continues to spread and deepen, China's exhibition industry will be the negative impact will become increasingly large, thus, the trade association's problems are also further concerned by the relevant state departments and the industry, the birth of the exhibition industry associations to guide The industry is working together to resist potential risks.
In 2008, local laws and regulations on exhibitions and exhibitions were introduced successively, and the policies and regulations of convention and exhibition industry were further improved. Unlike in previous years, this year the newly promulgated laws and regulations to local laws and regulations, the implementation of these new policies and regulations, and further improve the entire exhibition industry policy and regulatory system. The state has also introduced policies to promote the development of exhibition industry.
3 is conducive to the Office of the exhibition concept of the promotion
The face of the financial crisis, more exhibition companies will seriously think about how to better serve exhibitors do better to improve the level of exhibition through the difficulties. Compared with the past, the Convention and Exhibition breeze, exhibition companies will further sum up the organizing and organizing the exhibition will organize the experience to enhance the concept of running exhibition will learn the industry has a certain scale and strength of the exhibition business mode of operation, improve work methods, improve Investment Service Level. After the baptism of the financial crisis, the exhibition industry may be more in-depth thinking about the choice of exhibition projects, choose those who stand the test of wind and waves, can be long-term development of the industry exhibition. Canton Fair 85 million copies of "Heroes" inviting merchants is the Canton Fair to deal with financial "cold" to take measures to a certain extent, is to enhance the exhibition level of the Canton Fair
4.Favoring greater support from all levels of government
In the situation of slow economic development, local governments pay more attention to the exhibition industry, support the exhibition industry, so that the exhibition industry in a wider range to play a role in promoting national economic and industrial economic development. In the economic recovery period, the Government will pay more attention to the exhibition industry to promote the transformation of various industries and promote the role.
Third, China's exhibition industry has encountered financial crisis coping strategies
1. Provide policy support
In response to the impact of the financial tsunami, the Hong Kong Tourism Board (HKTB) announced today the establishment of the Hong Kong Convention and Exhibition Development Department to provide one-stop services to corporate meetings and incentive travel, congresses and exhibitions respectively. . China's exhibition industry also needs national and local policies to support. Through various exhibitions to promote the expansion of domestic consumption to achieve, is the current government response to economic crisis, an important measure. Local governments at all levels through the improvement of laws and regulations, project subsidies, strengthen personnel training and other effective measures for the exhibition industry to provide a good external environment.
2. Governments, associations and enterprises should work together to cope with the challenges
At present, the operation of the macro economy is full of many uncertainties, and the exhibition industry in China will face many challenges in the coming years. The exhibition industry should carry out exchanges and dialogue between the various departments to analyze the exhibition industry to deal with the crisis, look for opportunities and explore how the exhibition industry to expand exports and stimulate domestic demand in the overall economic strategy to play a role in promoting economic and trade at the same time, Sustainable Development of Exhibition Industry. In the financial crisis situation, the role of the exhibition industry associations is more important, the exhibition industry associations to support the exhibition company in-depth understanding of industry trends, exhibitors and professional visitors to the marketing work, and related industries and government extensive communication and cooperation.
3. Efforts to run professional exhibitions, improve the level of professional exhibitions
In the current situation, the exhibition to lead the industrial transformation, upgrading, new technology, the role of the navigation is more obvious, exhibition enterprises to strengthen planning and research and development, innovation exhibition mode, innovation market value, improve service awareness, prevent simple profit motivation. Many exhibitors face difficulties, the exhibition companies to strengthen cooperation with various industrial enterprises, to determine the fair price of the exhibition, reduce the cost of participation, tide over the crisis.
4. Focus on fostering the domestic exhibition brand project
Financial crisis led to the world economic depression, exhibition enterprises in the development of overseas encounter a great impact, at this time to cultivate the domestic brand project is particularly important. China's exhibition enterprises to focus on cultivating domestic brand projects, focus on the quality of domestic exhibition, do have the characteristics and influence of domestic exhibitions, establish their own brands.
5. Strengthen the integration of resources to promote industrial optimization and upgrading
In the economic downturn, if the convention and exhibition enterprises continue to stick to the rules, go it alone, companies will be difficult to survive the global economic downturn in the winter, can not escape the fate of being eliminated. Organizers can take advantage of the financial crisis and actively participate in the upstream competition of the industry chain through full complementation of resources and integration of resources through the organic cooperation with trade associations and exhibition promotion enterprises, and make full use of all relevant resources available. So that enterprises can not only to a certain extent, to resolve the crisis, but also in the world economy
After the resurrection, more on the floor. For example, Nanjing, Nanjing, the integration of exhibition resources, do a few decent brand exhibition, is a good move. Exhibition companies to communicate with relevant industries and government, and actively cooperate. The Government has a lot of resources, integration of these favorable resources, the exhibition industry is the next step in the development of essential.
6. Broaden investment channels and develop new markets
To make the exhibition has vitality, investment is more important than the fluttering. Vantage gathered in the strong popularity of the show to attract exhibitors, to promote the scale of development of the show the premise of rolling. Industry advantage is conducive to fluttering, the market advantage is conducive to investment, and the market advantage of the impact of the exhibition industry and to promote greater role. MICE enterprises should pay attention to the diversification of investment channels, consciously explore new markets, through the growth of emerging markets to make up for the decline in developed markets, with market diversification to reduce the impact of the financial crisis.
From the current point of view, China's exports to the United States the most significant decline in the amount of growth rate, followed by the European Union and Japan, while Latin America and Africa and other developing regions of the export value is not significant. To cope with this global financial and economic crisis, China's exhibition enterprises need to further explore both domestic and foreign markets, through the growth of emerging markets to make up for the decline in developed markets, to take advantage of the global economic crisis imbalance in the market structure, Time to market the main body affected by the economic crisis relatively small countries and regions, to expand the import-oriented development of a variety of international professional exhibitions and to promote sales of domestic exhibitions, especially those closely related with the people All kinds of fairs, are undoubtedly closely related to the expansion of market objectives.